The 4 Ps (Investopedia, 2021, July 21)
The four Ps of marketing are the key factors that are involved in the marketing of a good or service. They are the product, price, place, and promotion of a good or service. Often referred to as the marketing mix, the four Ps are constrained by internal and external factors in the overall business environment, and they interact significantly with one another. This article discusses each of these factors in detail and describes how they will help you market your product.