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Shark Tank: The Pitch

A guide for the Year 10 Shark Tank assignment

marketing_basics_4ps.png | Christopher Penn | FlickrAt this stage you are ready to market your product. You will need to think about your target audience, marketing strategy, and market competition.

The 4 Ps (Investopedia, 2021, July 21)

The four Ps of marketing are the key factors that are involved in the marketing of a good or service. They are the product, price, place, and promotion of a good or service. Often referred to as the marketing mix, the four Ps are constrained by internal and external factors in the overall business environment, and they interact significantly with one another. This article discusses each of these factors in detail and describes how they will help you market your product.

Understanding the marketing mix concept (Cleverism, 2022, January 20)

This article not only describes the marketing mix concept (also known as the 4 Ps), but gives a step by step guide on how to use the marketing mix to best market your product.

Marketing tips for launching a new product (Entrepreneur, 2005, February 21)

This article provides a guideline of how to market a brand new product, and the research you need to do to give your product the best chance of success.

The ultimate guide to product marketing (Hubspot, n.d.)

Learn about the power of product marketing, how it can help your bottom line, and impact the success of your products.